In 2000, Mrs. Evelyn Lauder launched The BCA Campaign’s Global Landmarks Illuminations Initiative. This initiative involves illuminating notable landmarks in glowing pink lights all over the world to call attention to breast health and early detection. In 2010, The Estee Lauder BCA Campaign earned a Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours.” The BCA Campaign will continue to illuminate notable landmarks in our markets globally.
This year marks the 20th Anniversary of the Breast Cancer Awareness Campaign and we highlight the dedication, life and legacy of Mrs. Evelyn Lauder.
We are proud to announce that for the first time Estee Lauder Companies South Africa together with the City of Jo’burg will be illuminating the most notable landmark in Africa – The Nelson Mandela Bridge on the 2nd October 2012.
In support of this, we ask you to take to social networks and spread the word. Creating Awareness is everyone’s responsibility. The use of the #BCA20campaign hashtag is encouraged across all social networks to join conversations together.
A Twibbon ( http://twibbon.com/support/bca20-south-africa ) has also been created in support of the campaign, and we implore you to change your Facebook, Twitter, LinkedIn and any other social profile image to this image for the month of October 2012. As a contribution from the Estée Lauder Companies South Africa, we promise to donate R1 for every Twibbon created during October, up to R25 000. Upon reaching the 25 000 mark, the Estee Lauder companies pledge to match the amount to R50 000 with the funds donated to the Look Good Feel Better Foundation (http://www.lgfb.co.za). We kindly ask you to share this on your various social networks and profiles to further spread the message for #BCA20. We also call upon corporates all around South Africa to join us in this cause, and pledge your support.
If anyone would like to get more involved with the cause, a digital press pack is available to create awareness, and has been attached. Please contact Maliza Booysen for more information on this, and on how to get more involved from a digital starting point.
For more information, and to follow what we are doing globally, please visit our Facebook fanpage at http://www.facebook.com/BCACampaign.
For more info contact:
Communication and PR Manager
Mail : firstname.lastname@example.org
Landline: 011 516 3156 Cell : 082 611 3120
Community Manager and Social Media
Landline: 0115163150 Cell: 082 600 2872
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